I specialize in finding ways to break out of the clutter, sameness and unfocused messages that diminish the effectiveness of marketing efforts -- from helping clients identify their strongest selling points to presenting relevant information in the most persuasive way. MORE6E54453E-BC28-11DA-A61C-0003937FE014.htmlshapeimage_2_link_0
Craig McNamara, Writer
 
© 2008 Craig McNamara, Writer, Inc.
 
Peek In My Portfolio See examples of what I’ve created for my clients
I have 25 years experience in creating ads, direct mail and brochures, outdoor boards, web copy, and radio and TV spots. See case histories on projects for a diverse slate of clients here.Portfolio.htmlshapeimage_4_link_0
 
David Ogilvy Or Bill Bernbach?
David Ogilvy, who Time Magazine called “the most sought-after wizard in advertising.”  Bill Bernbach, leader of the 1960s “creative revolution.”  Two legendary creative people,  yet worlds apart in creative styles.  I pit their philosophies against each other at the link above.
 
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Read my commentary here.Ogilvy%20Vs%20Bernbach.htmlOgilvy%20Vs%20Bernbach.htmlshapeimage_7_link_0
Postcard for Safe Communities of Wright County campaignSafe%20Communities.htmlshapeimage_8_link_0