As one of the partners in the Safe Communities of Wright County initiative, Buffalo Hospital periodically runs messages promoting safer driving habits. I’ve created these messages for billboards, direct mail, brochures and promotional items, including bumper stickers, auto shades and static-cling stickers for windshields.
According to a 2006 Star Tribune article, crashes have dropped nearly 25% since the campaign began and phone surveys found that 73% said they were more aware of the risks of distracted driving. Other states have adapted the billboards and the campaign has even been included in a recent marketing textbook.
