Craig McNamara, Writer

The Grand Excursion 2004

 It was a celebration of a 150-year-old expedition few people had heard of. But beginning with my theme – See You on The Mississippi  – our campaign took shape through newspaper, TV and radio ads, direct mail, brochures, posters, and a web site. Hundreds of cruises and train rides were filled and the Grand Excursion again sailed into history as one of the Midwest’s biggest events.